In honor of Breast Cancer Awareness Month, we pay tribute to Evelyn H. Lauder, daughter-in-law of Estee Lauder, whose fight for a cure founded the Breast Cancer Awareness Campaign (BCA Campaign) and co-created the iconic pink ribbon. A decade later, the campaign has raised more than $35 Million to fund grants for medical research. To learn more about the BCA Campaign, visit http://www.bcacampaign.com.
The CDC reports that breast cancer is one of the leading causes of cancer deaths among women, and is the most common cancer among women in the U.S.,affecting 1 in 8 women. The American Cancer Society estimates this year 226,870 U.S women will be diagnosed with new cases of invasive breast cancer-resulting in over 39,500 deaths.
You can help fight for a cure by simply shopping for a cause. Look for products that support breast cancer research. Many retailers like Bloomingdales, offer beauty and clothing products with 100% of the proceeds funding breast cancer research.